Get ready for a taste of simplicity with Snacking on Simplicity! Alanna, the mastermind behind it all, knows that life's all about balance and enjoying the little things. She's here to guide moms and young professionals on their nutrition journey, helping them make smart choices while leaving room for guilty pleasures like bread or cupcakes. Alanna came to me as a fresh-faced entrepreneur, eager to create a brand that resonates with the right crowd from day one. She wanted simplicity, encouragement, balance, and mindfulness all wrapped up in a catchy brand name. That's where I stepped in with the perfect idea: Snacking on Simplicity. It captures the essence of her values - health, family, balance, hard work, growth, and kindness -with room to grow and expand if she ever chose to! But we didn't stop there! I whipped up a branding feast that showcased Alanna's real-life, relatable style, echoed her values, and hinted at a plant-forward approach without going all "I'm vegan" on everyone. We wanted it to be inviting, fun, and totally "that girl" aesthetic. The result? A brand that screams, "Hey, mama and hard-working yo-pro, you've got this! You can have your wine and reach your goals. You can whip up quick, healthy meals that even your kids will love, without drowning in mac and cheese and chicken nugs every night." Snacking on Simplicity is here to rock the nutrition coaching world in the most delicious and simple way possible. Let's dig in!
SCOPE OF WORK: Brand Naming, Brand Identity, Print Collateral
BRAND VIBES + VALUES: Health, Balance, Simplicity, Inviting, Fun, Plant-forward
