Hannah Wren is a dog photographer capturing unforgettable moments across the state of Arkansas. She's got big dreams, and topping her list is a brand-new brand and website. Why? Because Hannah wants to conquer not one, but two photography niches: sport and family dog photography. Talk about a challenge! These two subsets have completely different target audiences, and her brand and website needed to speak to them both. But here's the twist: Hannah's got a personality that's equal parts simplicity, attention to detail, and adventure. So, I set out to revamp her brand identity, creating something that's both classy and cozy, without going too masculine or too feminine. It's the perfect blend of luxury and rustic charm, appealing to both of her ideal client personas.
The results of Hannah's brand and website launch were beyond what she had anticipated: within two months after launching, she had booked out her services over four months in advance. This success was largely due to my proactive approach in identifying opportunities to push creative boundaries and my focus on delivering a cohesive brand experience across all touch points.
So, whether you're out hunting or cuddling pups on the couch, Hannah's new brand and site lets you know she has ya covered!
SCOPE OF WORK: Custom Brand Identity, Custom Hand-drawn + Vectorized Illustrations, Print Collateral, Website Design & Development
BRAND VIBES + VALUES: Adventurous, High-Quality, Rugged, Modern-Vintage, Gender-Neutral
VISUAL DIRECTION & RATIONALE
FINAL BRAND IDENTITY + APPLICATION
HANNAH'S BRANDING IRL
