Natalie Hammitt (Brand, Print, Illustrations, Social)

Natalie was ready to connect with the right audience and wanted her brand to exude femininity, botanical beauty, and grounded goodness. So we rolled up our sleeves and got to work during a VIP Design Intensive service, creating a whole bouquet of brand elements. We're talking primary and secondary logos, brand marks, a brand icon, color palette, and font system. Plus, I gave Natalie the key to consistency with brand guidelines that'll keep everything in harmony. So what happened the day after the grand unveiling? Drumroll, please! Natalie saw a jaw-dropping 68% increase in audience reach and a 75% increase in audience engagement. With her new brand and business clarity, Natalie was able to quit her retail job and become a full-time virtual assistant and business coach, booking out her calendar months in advance with steady 10k+ months. It's safe to say this brand refresh was an absolute game-changer. So grab a cup of tea, cozy up, and get ready to be inspired by Natalie's incredible journey.

SCOPE OF WORK: Brand Identity, Print & Digital Collateral, Canva launch graphics

BRAND VIBES + VALUES: Feminine, Botanical, Grounded, Welcoming

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